Branding & Webdesign

Branding & Webdesign

Client

Kiener

Branding & Webdesign

Kiener is a lifestyle-oriented brand for assistive products, designed to lower the threshold between need and action. The project focuses on reframing mobility and support as enablers of independence, confidence, and possibility. I developed the brand identity and visual system through close collaboration with the client, translating complex user needs into a clear, approachable brand across digital and print applications.

Kiener is a lifestyle-oriented brand for assistive products, designed to lower the threshold between need and action. The project focuses on reframing mobility and support as enablers of independence, confidence, and possibility. I developed the brand identity and visual system through close collaboration with the client, translating complex user needs into a clear, approachable brand across digital and print applications.

Currently developed

Role & responsibilities

  • Branding workshops and positioning with the client

  • Development of brand identity and visual system

  • Visual design for website and printed materials

Project

Positioned as a bridge between assistive products and everyday life, Kiener reframes support and mobility away from medical framing towards autonomy and possibility. The brand is designed to address both users and their children or family members, acknowledging the shared decision-making involved in adoption and use.

Across applications, the identity balances clarity and reassurance with a sense of optimism; supporting informed choices while emphasizing that there is still room for movement, exploration, and looking forward.

Next project

Daughter Judy