Marloes Editions is an independent fashion label founded and run by Marloes Hoogeveen. The project serves as a material-led design practice in which I handle the full process — from concept, visual language, and garment design to digital pattern making, fittings, production, and marketing.
Role & responsibilities
- Creative direction, brand strategy, and visual identity
- Collection design, digital pattern making, fittings, and garment development
- Fabric sourcing, material research, and custom treatments
- Production coordination, supplier communication, and quality control
- Art direction for campaigns, shoots, and brand communication
- Design, build, and ongoing management of the webshop (Shopify)
Project
Independent fashion label developed as a material-led and design-driven practice. Marloes Editions explores deadstock sourcing, made-to-order production, and small-scale wholesale, combining hands-on making with branding, marketing, and digital execution.
