Branding & UX informed design
Branding & UX informed design
Branding & UX informed design
Client
Daughter Judy Patterns
Client
Daughter Judy Patterns
Client
Daughter Judy Patterns
UX-informed visual design for a digital sewing pattern brand, improving pattern files, instructional layouts, and brand consistency across releases.
UX-informed visual design for a digital sewing pattern brand, improving pattern files, instructional layouts, and brand consistency across releases.
UX-informed visual design for a digital sewing pattern brand, improving pattern files, instructional layouts, and brand consistency across releases.
© Daughter Judy
© Daughter Judy
© Daughter Judy
Role & responsibilities
UX-informed visual design for digital sewing instructions
Redesign and standardisation of pattern layouts and illustrations
Development of a cohesive visual identity across pattern releases
Close collaboration with the founder to improve clarity and consistency
Project
Daughter Judy’s patterns are used by a wide range of makers with varying levels of experience, making clarity and accessibility essential. The project focused on refining instructional layouts, visual hierarchy, and illustration systems to reduce friction during use and improve comprehension.
By reviewing and restructuring existing patterns, the work established a more consistent visual language across releases. Design decisions were guided by real-world use, prioritising legibility, repetition, and ease of understanding over stylistic expression.
Role & responsibilities
UX-informed visual design for digital sewing instructions
Redesign and standardisation of pattern layouts and illustrations
Development of a cohesive visual identity across pattern releases
Close collaboration with the founder to improve clarity and consistency
Project
Daughter Judy’s patterns are used by a wide range of makers with varying levels of experience, making clarity and accessibility essential. The project focused on refining instructional layouts, visual hierarchy, and illustration systems to reduce friction during use and improve comprehension.
By reviewing and restructuring existing patterns, the work established a more consistent visual language across releases. Design decisions were guided by real-world use, prioritising legibility, repetition, and ease of understanding over stylistic expression.
Role & responsibilities
UX-informed visual design for digital sewing instructions
Redesign and standardisation of pattern layouts and illustrations
Development of a cohesive visual identity across pattern releases
Close collaboration with the founder to improve clarity and consistency
Project
Daughter Judy’s patterns are used by a wide range of makers with varying levels of experience, making clarity and accessibility essential. The project focused on refining instructional layouts, visual hierarchy, and illustration systems to reduce friction during use and improve comprehension.
By reviewing and restructuring existing patterns, the work established a more consistent visual language across releases. Design decisions were guided by real-world use, prioritising legibility, repetition, and ease of understanding over stylistic expression.
Kiener
Tate Modern UI design
Kiener
Tate Modern UI design
Kiener
Tate Modern UI design