Branding & Art Direction

Branding & Art Direction

Client

Marloes Editions

Creative direction

Marloes Editions is an independent fashion label founded and run by Marloes Hoogeveen. The project serves as a material-led design practice in which I handle the full process — from concept, visual language, and garment design to digital pattern making, fittings, production, and marketing. Working with deadstock fabrics and made-to-order production, the label operates within real commercial and wholesale constraints, informing how design decisions are made and delivered across product, brand, and digital touchpoints.

Marloes Editions is an independent fashion label founded and run by Marloes Hoogeveen. The project serves as a material-led design practice in which I handle the full process — from concept, visual language, and garment design to digital pattern making, fittings, production, and marketing. Working with deadstock fabrics and made-to-order production, the label operates within real commercial and wholesale constraints, informing how design decisions are made and delivered across product, brand, and digital touchpoints.

Live website

Live website

Role & responsibilities

  • Creative direction, brand strategy, and visual identity

  • Collection design, digital pattern making, fittings, and garment development

  • Fabric sourcing, material research, and custom treatments (including dyes)

  • Production coordination, supplier communication, and quality control

  • Art direction for campaigns, shoots, and brand communication

  • Design, build, and ongoing management of the webshop (Shopify)

  • Marketing assets and content for launches, wholesale, and online sales

Project

Independent fashion label developed as a material-led and design-driven practice. Marloes Editions explores deadstock sourcing, made-to-order production, and small-scale wholesale, combining hands-on making with branding, marketing, and digital execution. The project informs my approach to design systems, ownership, and working within operational and commercial constraints.

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Kiener