hi@marloeshoogeveen.com

+31 6 402 48216

I’m Marloes Hoogeveen, a visual designer working across branding and digital design. I design clear, considered visual systems grounded in usability, structure, and real-world constraints.

With a background in spatial design and independent design practice, I bring precision, responsibility, and long-term thinking to both digital and physical design contexts. I work comfortably within teams and agency environments, contributing to visual direction and considered design decisions.

How I work

System thinking & structure

I design visual systems rather than isolated outcomes. Whether working on a brand identity, digital interface, or physical product, I focus on structure, consistency, and scalability. So design decisions hold over time and across contexts.

Brand & digital design

Working across branding and digital design, I translate complex user and client needs into clear, distinctive visual languages. My work balances aesthetics and usability, ensuring brands are both expressive and functional.

Working across digital & physical contexts

With a background in spatial design and running an independent fashion studio, I’m used to designing systems that extend beyond screens; considering scale, materiality, production, and long-term coherence.

Agency experience & collaboration

I’m comfortable working within established processes, tight timelines, and multidisciplinary teams, while contributing proactively to visual direction and decision-making.

Independent practice & ownership

I founded and run my own label, Marloes Editions, where I oversee brand direction, collection planning, visual identity, production, and wholesale delivery. This role sharpened my ability to take ownership of complex processes and maintain coherence across multiple touchpoints. This experience has trained me to balance creative direction with structure, accountability, and clear execution within timelines.

How I work

System thinking & structure

I design visual systems rather than isolated outcomes. Whether working on a brand identity, digital interface, or physical product, I focus on structure, consistency, and scalability. So design decisions hold over time and across contexts.

Brand & digital design

Working across branding and digital design, I translate complex user and client needs into clear, distinctive visual languages. My work balances aesthetics and usability, ensuring brands are both expressive and functional.

Working across digital & physical contexts

With a background in spatial design and running an independent fashion studio, I’m used to designing systems that extend beyond screens; considering scale, materiality, production, and long-term coherence.

Agency experience & collaboration

I’m comfortable working within established processes, tight timelines, and multidisciplinary teams, while contributing proactively to visual direction and decision-making.

Independent practice & ownership

I founded and run my own label, Marloes Editions, where I oversee brand direction, collection planning, visual identity, production, and wholesale delivery. This role sharpened my ability to take ownership of complex processes and maintain coherence across multiple touchpoints. This experience has trained me to balance creative direction with structure, accountability, and clear execution within timelines.

Experience

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Visual Designer

Concept7 - Digital Agency

2025 - present

Working within a digital agency environment on branding and digital design projects. Collaborating closely with creative directors, project managers, developers, and strategists. Involved in client-facing work, visual concept development, usability- and accessibility-informed design decisions, and presentations.

Visual Designer

Concept7 - Digital Agency

2025 - present

Working within a digital agency environment on branding and digital design projects. Collaborating closely with creative directors, project managers, developers, and strategists. Involved in client-facing work, visual concept development, usability- and accessibility-informed design decisions, and presentations.

Founder & Creative director

Marloes Editions

2023 - current

Founder of an independent fashion label, overseeing brand direction, collection development, and production. Responsible for wholesale planning, collection timelines, and delivery for stockists, including Ambos in Madrid. Work includes brand identity, visual direction, digital design, CLO3D prototyping, digital pattern development, fabric and trim sourcing, and production coordination.

Founder & Creative director

Marloes Editions

2023 - current

Founder of an independent fashion label, overseeing brand direction, collection development, and production. Responsible for wholesale planning, collection timelines, and delivery for stockists, including Ambos in Madrid. Work includes brand identity, visual direction, digital design, CLO3D prototyping, digital pattern development, fabric and trim sourcing, and production coordination.

Graphic Designer (Freelance)

Daughter Judy — Independent Sewing Pattern Studio, New York

2025

Collaborated with an independent sewing pattern designer selling digital products internationally. Improved the usability and visual clarity of pattern instructions through refined layout, illustrations, and visual hierarchy. Led a visual consistency pass across the full pattern collection, establishing a clearer visual system and improving readability and user experience at scale.

Graphic Designer (Freelance)

Daughter Judy — Independent Sewing Pattern Studio, New York

2025

Collaborated with an independent sewing pattern designer selling digital products internationally. Improved the usability and visual clarity of pattern instructions through refined layout, illustrations, and visual hierarchy. Led a visual consistency pass across the full pattern collection, establishing a clearer visual system and improving readability and user experience at scale.

Art & Textile Instructor

Vrijdag - Groningen

2024 - 2025

Taught art and textile courses and led workshops for diverse age groups. Developed and presented course material, guided creative processes, and facilitated group learning.

Art & Textile Instructor

Vrijdag - Groningen

2024 - 2025

Taught art and textile courses and led workshops for diverse age groups. Developed and presented course material, guided creative processes, and facilitated group learning.

Design tools

Figma

Interface & system design

Adobe Illustrator

Identity & vector design

Adobe Indesign

Print & layout design

Adobe Photoshop

Image editing

Framer

Webdesign

Clo3D

3D prototyping & garment development

AI-assisted design & research

Midjourney, ChatGPT, Gemini

Education

Bachelor Spatial Design

Minerva Art Academy Groningen

Fine Art & Design Education

NHL University of Applied Sciences

Graphic & Multimedia Design

Alfa College

Certifications

CLO3D Certification Garment Construction

Clo Academy

Professional diploma in UX design

UX Design Institute / Calidonian University Glasgow

Circular Fashion: Design, Science & Value in a Sustainable Clothing Industry

Wageningen University