I’m Marloes Hoogeveen, a visual designer working across branding and digital design. I design clear, considered visual systems grounded in usability, structure, and real-world constraints.
I’m Marloes Hoogeveen, a visual designer working across branding and digital design. I design clear, considered visual systems grounded in usability, structure, and real-world constraints.
I’m Marloes Hoogeveen, a visual designer working across branding and digital design. I design clear, considered visual systems grounded in usability, structure, and real-world constraints.
With a background in spatial design and independent design practice, I bring precision, responsibility, and long-term thinking to both digital and physical design contexts. I work comfortably within teams and agency environments, contributing to visual direction and considered design decisions.
With a background in spatial design and independent design practice, I bring precision, responsibility, and long-term thinking to both digital and physical design contexts. I work comfortably within teams and agency environments, contributing to visual direction and considered design decisions.
With a background in spatial design and independent design practice, I bring precision, responsibility, and long-term thinking to both digital and physical design contexts. I work comfortably within teams and agency environments, contributing to visual direction and considered design decisions.
How I work
System thinking & structure
I design visual systems rather than isolated outcomes. Whether working on a brand identity, digital interface, or physical product, I focus on structure, consistency, and scalability. So design decisions hold over time and across contexts.
Brand & digital design
Working across branding and digital design, I translate complex user and client needs into clear, distinctive visual languages. My work balances aesthetics and usability, ensuring brands are both expressive and functional.
Working across digital & physical contexts
With a background in spatial design and running an independent fashion studio, I’m used to designing systems that extend beyond screens; considering scale, materiality, production, and long-term coherence.
Agency experience & collaboration
I’m comfortable working within established processes, tight timelines, and multidisciplinary teams, while contributing proactively to visual direction and decision-making.
Independent practice & ownership
I founded and run my own label, Marloes Editions, where I oversee brand direction, collection planning, visual identity, production, and wholesale delivery. This role sharpened my ability to take ownership of complex processes and maintain coherence across multiple touchpoints. This experience has trained me to balance creative direction with structure, accountability, and clear execution within timelines.
How I work
System thinking & structure
I design visual systems rather than isolated outcomes. Whether working on a brand identity, digital interface, or physical product, I focus on structure, consistency, and scalability. So design decisions hold over time and across contexts.
Brand & digital design
Working across branding and digital design, I translate complex user and client needs into clear, distinctive visual languages. My work balances aesthetics and usability, ensuring brands are both expressive and functional.
Working across digital & physical contexts
With a background in spatial design and running an independent fashion studio, I’m used to designing systems that extend beyond screens; considering scale, materiality, production, and long-term coherence.
Agency experience & collaboration
I’m comfortable working within established processes, tight timelines, and multidisciplinary teams, while contributing proactively to visual direction and decision-making.
Independent practice & ownership
I founded and run my own label, Marloes Editions, where I oversee brand direction, collection planning, visual identity, production, and wholesale delivery. This role sharpened my ability to take ownership of complex processes and maintain coherence across multiple touchpoints. This experience has trained me to balance creative direction with structure, accountability, and clear execution within timelines.
How I work
System thinking & structure
I design visual systems rather than isolated outcomes. Whether working on a brand identity, digital interface, or physical product, I focus on structure, consistency, and scalability. So design decisions hold over time and across contexts.
Brand & digital design
Working across branding and digital design, I translate complex user and client needs into clear, distinctive visual languages. My work balances aesthetics and usability, ensuring brands are both expressive and functional.
Working across digital & physical contexts
With a background in spatial design and running an independent fashion studio, I’m used to designing systems that extend beyond screens; considering scale, materiality, production, and long-term coherence.
Agency experience & collaboration
I’m comfortable working within established processes, tight timelines, and multidisciplinary teams, while contributing proactively to visual direction and decision-making.
Independent practice & ownership
I founded and run my own label, Marloes Editions, where I oversee brand direction, collection planning, visual identity, production, and wholesale delivery. This role sharpened my ability to take ownership of complex processes and maintain coherence across multiple touchpoints. This experience has trained me to balance creative direction with structure, accountability, and clear execution within timelines.
Visual Designer
Concept7 - Digital Agency
2025 - present
Working within a digital agency environment on branding and digital design projects. Collaborating closely with creative directors, project managers, developers, and strategists. Involved in client-facing work, visual concept development, usability- and accessibility-informed design decisions, and presentations.
Visual Designer
Concept7 - Digital Agency
2025 - present
Working within a digital agency environment on branding and digital design projects. Collaborating closely with creative directors, project managers, developers, and strategists. Involved in client-facing work, visual concept development, usability- and accessibility-informed design decisions, and presentations.
Visual Designer
Concept7 - Digital Agency
2025 - present
Working within a digital agency environment on branding and digital design projects. Collaborating closely with creative directors, project managers, developers, and strategists. Involved in client-facing work, visual concept development, usability- and accessibility-informed design decisions, and presentations.
Founder & Creative director
Marloes Editions
2023 - current
Founder of an independent fashion label, overseeing brand direction, collection development, and production. Responsible for wholesale planning, collection timelines, and delivery for stockists, including Ambos in Madrid. Work includes brand identity, visual direction, digital design, CLO3D prototyping, digital pattern development, fabric and trim sourcing, and production coordination.
Founder & Creative director
Marloes Editions
2023 - current
Founder of an independent fashion label, overseeing brand direction, collection development, and production. Responsible for wholesale planning, collection timelines, and delivery for stockists, including Ambos in Madrid. Work includes brand identity, visual direction, digital design, CLO3D prototyping, digital pattern development, fabric and trim sourcing, and production coordination.
Founder & Creative director
Marloes Editions
2023 - current
Founder of an independent fashion label, overseeing brand direction, collection development, and production. Responsible for wholesale planning, collection timelines, and delivery for stockists, including Ambos in Madrid. Work includes brand identity, visual direction, digital design, CLO3D prototyping, digital pattern development, fabric and trim sourcing, and production coordination.
Visual Designer (Freelance)
Daughter Judy — Independent Sewing Pattern Studio, New York
2025
Collaborated with an independent sewing pattern designer selling digital products internationally. Improved the usability and visual clarity of pattern instructions through refined layout, illustrations, and visual hierarchy. Led a visual consistency pass across the full pattern collection, establishing a clearer visual system and improving readability and user experience at scale.
Visual Designer (Freelance)
Daughter Judy — Independent Sewing Pattern Studio, New York
2025
Collaborated with an independent sewing pattern designer selling digital products internationally. Improved the usability and visual clarity of pattern instructions through refined layout, illustrations, and visual hierarchy. Led a visual consistency pass across the full pattern collection, establishing a clearer visual system and improving readability and user experience at scale.
Visual Designer (Freelance)
Daughter Judy — Independent Sewing Pattern Studio, New York
2025
Collaborated with an independent sewing pattern designer selling digital products internationally. Improved the usability and visual clarity of pattern instructions through refined layout, illustrations, and visual hierarchy. Led a visual consistency pass across the full pattern collection, establishing a clearer visual system and improving readability and user experience at scale.
Art & Textile Instructor
Vrijdag - Groningen
2024 - 2025
Taught art and textile courses and led workshops for diverse age groups. Developed and presented course material, guided creative processes, and facilitated group learning.
Art & Textile Instructor
Vrijdag - Groningen
2024 - 2025
Taught art and textile courses and led workshops for diverse age groups. Developed and presented course material, guided creative processes, and facilitated group learning.
Art & Textile Instructor
Vrijdag - Groningen
2024 - 2025
Taught art and textile courses and led workshops for diverse age groups. Developed and presented course material, guided creative processes, and facilitated group learning.
Design tools
Figma
Interface & system design
Figma
Interface & system design
Adobe Illustrator
Identity & vector design
Adobe Illustrator
Identity & vector design
Adobe Indesign
Print & layout design
Adobe Indesign
Print & layout design
Adobe Photoshop
Image editing
Adobe Photoshop
Image editing
Framer
Webdesign
Framer
Webdesign
Clo3D
3D prototyping & garment development
Clo3D
3D prototyping & garment development
AI-assisted design & research
Midjourney, ChatGPT, Gemini
AI-assisted design & research
Midjourney, ChatGPT, Gemini
Education
Bachelor Spatial Design
Minerva Art Academy Groningen
Bachelor Spatial Design
Minerva Art Academy Groningen
Bachelor Spatial Design
Minerva Art Academy Groningen
Fine Art & Design Education
NHL University of Applied Sciences
Fine Art & Design Education
NHL University of Applied Sciences
Fine Art & Design Education
NHL University of Applied Sciences
Graphic & Multimedia Design
Alfa College
Graphic & Multimedia Design
Alfa College
Graphic & Multimedia Design
Alfa College
Certifications
CLO3D Certification Garment Construction
Clo Academy
CLO3D Certification Garment Construction
Clo Academy
Professional diploma in UX design
UX Design Institute / Calidonian University Glasgow
Professional diploma in UX design
UX Design Institute / Calidonian University Glasgow
Professional diploma in UX design
UX Design Institute / Calidonian University Glasgow
Circular Fashion: Design, Science & Value in a Sustainable Clothing Industry
Wageningen University